Technical audits, niche and competitor analysis, link building, and keyword research take longer than you think. After spending so much time on these small and initial tasks, you get no time to focus on other vital aspects of the site or even learn other essential things. That’s why some experts use premium search engine optimization tools, plugins, and extensions to expedite the designing of search engine optimization strategies.
Indeed, those tools are sufficient for small sites and those who work with only a few websites. But what about those with many websites? They use advanced tools like search Google API. Do you know what this search result API does?
Let’s delve deep into this article to learn more about SERP API, what it does, the benefits of integrating it, how it helps SEOs, and the ways you can leverage it to its full potential.
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What Is Google Search API?
Retrieving a lot of organic search data manually from Google search API for designing an SEO strategy is time-consuming; using search engine result pages API, you can scrape Google search data in minutes and automate the whole process. In short, web scraping API simplifies the organic search information collection process for all SEOs.
As an SEO, you might be familiar with the importance of web scraping for your SEO project. You spend hours searching for your competitors, determining your competitors’ rankings and your online presence. However, with an API, you can expedite the information collection process and enhance productivity.
How Can Google Search API Help SEOs?
An SEO professional can streamline information collection with the right Google API search. Instead of opening hundreds of tabs to determine and monitor the search rankings, you can use an API and get accurate search engine results in HTML and CSV formats to design your foolproof search engine optimization strategy and rank at the top of the Google search results pages. If you are still in doubt, let’s look at the enormous advantages of web scraping API.
- Expedite data processing: Imagine you need to submit a report urgently; in this situation, you can use API to scrape google search organic results in formats like JSON and HTML within minutes.
- Saves your time: In the traditional way of information collection, you open hundreds of tabs and collect information; however, with an API, you can get information with one click.
- Increase productivity: Using an API, you can combine several reports and obtain search results in one click, resulting in higher productivity and automation of tasks.
- Create reports quickly: With a SERP API, you can directly get all your research information in an external document like Google spreadsheets and use it to design an SEO strategy that is accurate and effective.
Besides, the advantages of searching Google API for SEO professionals are numerous. However, the goal of using such tools remains the same: expediting the data collection process and using the data to develop a 100% working marketing strategy.
Harness the Power of Google Search API: Become a Pro SEO
While handling the overall site, spending half of your time on data collection is not a good idea. APIs let an individual SEO professional streamline the data collection, which typical tools can never do.
Here are the things you can do with a Google search API and save time for other vital tasks.
Collect Keyphrase Results Data
Keywords are one of the essential components of a search engine optimization strategy; using a reliable Google search API like Zenserp, you can collect keyword results data. Doing so lets you determine what works best for a specific site and which keyword or query attract traffic.
Then, you can design your strategy accordingly. In addition, Google search API can help you target and discover the right personas for your client’s products and services. Once you build the right buyer personas, winning and beating your competitors will become a cakewalk.
Determine Best Ranking Categories
Creating content requires hard work, research, and time; you cannot keep tailoring content that doesn’t work well in the market. After publishing a lot of content, you might have realized that only a few articles rank on the first page of SERPs, bring traffic, and generate leads, while others fail to make it to the even second page.
So, you need to curate content in those categories that help the website grow. To determine your best ranking categories, you can use Google search API and work on getting the maximum profits. Also, with all these metrics, you can choose where to improve, scale down, and scale up.
Obtain Accurate Data for Content
Using a search API like Zenserp, you can retrieve accurate data from SERPs. It will help you gain the trust of the audiences and users, resulting in higher traffic than usual. There would be no chance of human error in the query results, leading to accurate metrics, information, and data in the content.
The best example of using a search API for content curation is scraping, comparing, and utilizing the data of statistics websites to create knowledge graphs, infographics, and charts for your blog posts. All this accurate information will improve the quality of the write-up and help you rank higher in SERPs.
Use Zenserp: The Best Search Google API for SEOs
An SEO professional can use Zenserp, the best custom search JSON API, to scrape Google search results effortlessly. This API can help you retrieve information from any programming language, including PHP, Java, Ruby, C, C++, Python, etc. Also, this API has multiple endpoints allowing you to access data from image search results, answer box, shopping searches, maps searches, and news searches.
Zenserp comes with full search engine coverage and extensive documentation containing all the essential information regarding API endpoints and integration. This API covers all the snippets available in Google search and frequently adds new ones. The paid plans begin from $29 monthly with 5,000 searches and all search types (perfect for your hobby projects!)