The concept of SERP for businesses has become one of the most critical issues of today. In particular, artificial intelligence and e-commerce applications frequently put this concept on the agenda. SERP data can be obtained from many search engines today. The most effortless way to obtain SERP data for different search engines is by using a SERP API. Today, there are specialized SERP APIs that provide the search result of a single search engine with a single API request. Google SERP API and Yandex SERP API are examples of these.
A SERP API with a strong infrastructure provides endpoints for multiple search engines. Businesses can obtain search results from more than one search engine with different API requests. In this article, we will mention the examples and benefits of using the SERP API.
Table of Contents
Use Cases of Using SERP API
There are some use cases for using a SERP (Search Engine Results Page) API. Here are some examples:
Search engine optimization (SEO): A SERP API can scrape search results from search engines. In this way, It can be used to monitor search engine rankings and gain insights into user behavior. It can be used to optimize website content, keywords, and other factors for improved search engine performance with SEO data.
Competitor analysis: A SERP API can be used to monitor competitor rankings and gain insights into their SEO strategies. It can be used to optimize your own SEO efforts and stay ahead of the competition.
Content marketing: A SERP API can be used to optimize content for search engines, drive traffic to a website, and increase engagement and conversions.
Brand management: A SERP API can be used to monitor brand mentions, reviews, and other forms of user-generated content on search engine results pages. It can be used to identify potential issues and opportunities for brand management and reputation building.
Zenserp API: SERP API for Major Search Engines
First of all, Zenserp API is a web service that provides SERP data for today’s major search engines. It provides SERP data obtained by web scraping of supported search engines with a single API under a single subscription.
Zenserp API supports search engines such as Google, Yandex, Bing, and DuckDuckGo. It also supports multiple sub-titles belonging to Google. Apart from Google Search Engine results, it also supports Google News Search, Google Image Search, Google Image Search, Google Video Search, Google Maps Search, and Google Shopping Search.
Zenserp API provides its customers with service-level agreements. With this agreement, the quality standards of the service provided by Zenserp API to its customers are determined and it shows what kind of services the customer can receive from Zenserp API.
The API has a location-based structure. It helps you get accurate and geo-located search engine results. Thanks to its powerful infrastructure, it supports today’s most popular programming languages. It provides easy integration.
Finally, the Zenserp API has quite flexible and varied subscription plans. These are also affordable. Moreover, in addition to all these affordable packages, Zenserp API offers its customers a free plan.
Test the Google SERP API in the Playground
In this part, we will scrape the google search results with Zenserp. We will do this with the playground in the Zenserp.
With the playground page, we can easily test all the services that Zenserp supports. For example, we can obtain the SERP data of our target word by selecting different addresses from the ‘endpoint’ parameter. We can filter our results by customizing and adjusting other parameters.
Now for the test, let’s set the target word and other parameters for Google Search below.
After making our adjustments, then we can now run our query. This is how we see all the data we have obtained seconds after pressing the ‘Search’ button.
Additionally, the output of the JSON response we obtained is as follows.
{
"query": {
"q": "pokemon",
"search_engine": "google.co.uk",
"location": "London Luton Airport,England,United Kingdom",
"gl": "US",
"hl": "en",
"token": "03AFY_a8VavMz3rMU_MgQyKC-6I-JmBmP3ILMyqlAHSYqFRbXENvhrkF9aTscyxhvr_dJj1V93q2Lbxp_8qJeiWWOt9dQ4TSNyjxdNWO1bMgwxf0upcVnAcNKHSLT5pxyju7jGEbIsRSeyriLAdcGIXI7ClL3arBzZwvlIXW5PRMwHK8qWDtfpa8udAd1QmyQ_bou9ctEdCpuBEAviuBSigp8buqIIZH8IvjANJSxPF984k94mzLX7L4yuLECfmM2hrvXnYJLmCa2EumW9xp4llOWTAVvsshHmw4xuEOwU9QJD9gVWEKq4top_IKFyQwVqwcD6KzlD_N6QyYqN0ze32HWfqHimYi1Au5d4yH2E2j82CRBMx43rjFIaBPdqWtfk8LcClgad91iC22zNwQq-6JItGwNFb1E5ZjHxtyTXtiS50Gmc3RW-mZCpTyS1ZnZdbVLM6A_nn_GCYVl1l4KA56FhWo1KayODpjsDGuOPFn-0NuwAJLFJR8D3kbL7c10qWsyCm0ouy6nN",
"url": "https://www.google.co.uk/search?q=pokemon&oq=pokemon&uule=w+CAIQICIrTG9uZG9uIEx1dG9uIEFpcnBvcnQsRW5nbGFuZCxVbml0ZWQgS2luZ2RvbQ&hl=en&gl=US&sourceid=chrome&ie=UTF-8"
},
"paid": [
{
"paidPosition": "top",
"products": [
{
"title": "Pokémon - Charizard GX - SM195 - Detective Pikachu Promo Card - Holo FOIL - NM/M - 100% Guaranteed Authentic",
"url": "https://www.amazon.co.uk/Charizard-GX-Detective-Guaranteed-Authentic/dp/B07QFJDR5V?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A1V43XTTCLJNDI",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "2 Player Bartop Arcade Machine - Pokemon Bartop",
"url": "https://www.arcadegeeks.co.uk/2-player-bartop-arcade-machine-pokemon-bartop",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "GB eye LTD FP4360 , Kanto 151, Maxi, 61 x 91.5cm, Wood, Pokemon Poster, 65 x 3.5 x 3.5 cm",
"url": "https://www.amazon.co.uk/GB-Pokemon-Poster-91-5cm-Multi-Colour/dp/B01L23ABAC?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A2KC2ZAYIRIBFX",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "Pokemon - Pokémon - Ultra-Premium Collection Charizard",
"url": "https://www.japan2uk.com/products/pokemon-ultra-premium-collection-charizard?variant=44370889736438¤cy=GBP&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "Pokemon Z-Power Ring Playset",
"url": "https://www.amazon.co.uk/Pokemon-T19208D-Z-Power-Ring-Playset/dp/B075SBPMB9?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=AVTMRXJRWK7G3",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "100 Pokemon Trading Cards (80 EX Cards / 20 GX Cards)",
"url": "http://moonwalkbaby.com/100-pokemon-trading-cards-80-ex-cards-20-gx-cards?___store=uk",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "Pokemon Violet (Nintendo Switch - Game Card)",
"url": "https://www.egaming.com/en_uk/catalog/product/view/id/5019/s/pokemon-violet-nintendo-switch-game-card/",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "Baccarat Pokémon Poké Ball",
"url": "https://uk.baccarat.com/en/decoration/decorative-objects/pokemon-poke-ball-2814781.html",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "1999 Pokemon Card",
"url": "https://www.ebay.co.uk/itm/224455202297?chn=ps&mkevt=1&mkcid=28",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Shopping.com"
},
{
"title": "Pokemon Mega Tyranitar-EX Premium Collection",
"url": "https://www.amazon.co.uk/Pokemon-Mega-Tyranitar-EX-Premium-Collection/dp/B06XJVDSKJ?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A1V43XTTCLJNDI",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "Pokémon - TCG: Crown Zenith Elite Trainer Box (10 Boosters & Premium Accessories)",
"url": "https://www.amazon.co.uk/Pok%C3%A9mon-TCG-Trainer-Boosters-Accessories/dp/B0BN57FSVJ?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A3P5ROKL5A1OLE",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "25 Rare Pokemon Cards with 100 HP or Higher (Assorted Lot with No Duplicates)",
"url": "https://www.amazon.co.uk/25-Pokemon-Cards-100-HP/dp/B00JTF5TT4?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A3E62EIJCVJZL4",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "Pokémon - TCG: Dragonite V Box (1 Foil Promo Cards, 1 Foil Oversize Card & 4 Booster Packs)",
"url": "https://www.amazon.co.uk/Pok%C3%A9mon-Dragonite-Players-Minutes-Playing/dp/B09CLJ3VGH?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A3P5ROKL5A1OLE",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": "Pokemon 100 Assorted Trading Cards Lot",
"url": "https://www.amazon.co.uk/Pokemon-100-Assorted-Trading-Cards/dp/B000WD3XBI?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=A3E62EIJCVJZL4",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"price": null,
"merchant": null,
"source": "By Google"
},
{
"title": null,
"url": [],
"image": null,
"price": null,
"merchant": null,
"source": null
}
]
}
],
"knowledge_graph": [
{
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==",
"title": "See results about",
"subtitle": "Video game series",
"description": "DescriptionPokémon is a series of video games developed by Game Freak and published by Nintendo and The Pokémon Company under the Pokémon media franchise. Wikipedia",
"first_releas": "Pocket Monsters Red and Green (Japan); February 27, 1996",
"designer": "Nintendo, Satoshi Tajiri, Ken Sugimori, Junichi Masuda, MORE",
"publisher": "Nintendo, The Pokémon Company, Niantic, Inc., MORE",
"developer": "Nintendo, The Pokémon Company, Game Freak, MORE",
"genr": "Role-playing",
"latest_releas": "Pokémon Scarlet and Violet; November 18, 2022",
"lab/title/_video_games": "Video gamespokemon video games",
"lab/title/_date_of_introduction": "Date of introductionwhen was the first pokemon game made",
"lab/title/_release_date": "Release datepokemon game coming out",
"games": [
{
"name": "Pokémon Scarlet and Violet",
"link": "/search?hl=en&q=Pok%C3%A9mon+Scarlet+and+Violet&stick=H4sIAAAAAAAAAONgFuLUz9U3ME0yzDNX4tVP1zc0LC7MSDetsIjXksxOttJPLkvXT0_MTY0vTi3KTC22ArGLF7FKB-RnH16Zm5-nEJycWJSTWqKQmJeiEJaZD2TuYGUEADbj6LVYAAAA&sa=X&ved=2ahUKEwjNwduW-ab9AhWYuJUCHbKXBz0QxA16BQifARAD",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="
},
{
"name": "Pokémon Legends: Arceus",
"link": "/search?hl=en&q=Pok%C3%A9mon+Legends:+Arceus&stick=H4sIAAAAAAAAAONgFuLUz9U3ME0yzDNX4tVP1zc0zC1IKTSoyDLVksxOttJPLkvXT0_MTY0vTi3KTC22ArGLF7FKBORnH16Zm5-n4JOanpqXUmyl4FiUnFpavIOVEQBj8f-KVQAAAA&sa=X&ved=2ahUKEwjNwduW-ab9AhWYuJUCHbKXBz0QxA16BQifARAF",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="
},
{
"name": "Pokémon Brilliant Diamond",
"link": "/search?hl=en&q=Pok%C3%A9mon+Brilliant+Diamond&stick=H4sIAAAAAAAAAONgFuLUz9U3ME0yzDNX4tVP1zc0LDI0Mzc2NTDRksxOttJPLkvXT0_MTY0vTi3KTC22ArGLF7FKBeRnH16Zm5-n4FSUmZOTmZhXouCSmQgUSNnByggAFWTBTFcAAAA&sa=X&ved=2ahUKEwjNwduW-ab9AhWYuJUCHbKXBz0QxA16BQifARAH",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="
},
{
"name": "Pokémon Unite",
"link": "/search?hl=en&q=Pok%C3%A9mon+Unite&stick=H4sIAAAAAAAAAONgFuLUz9U3ME0yzDNX4tVP1zc0zLLMKCqsKMvQksxOttJPLkvXT0_MTY0vTi3KTC22ArGLF7HyBeRnH16Zm5-nEJqXWZK6g5URAE3cvcJLAAAA&sa=X&ved=2ahUKEwjNwduW-ab9AhWYuJUCHbKXBz0QxA16BQifARAJ",
"image": "data:image/gif;base64,R0lGODlhAQABAIAAAP///////yH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="
}
]
}
],
"organic": [
{
"position": 1,
"title": "The Official Pokémon Website | Pokemon.com | Pokemon.com",
"url": "https://www.pokemon.com/us",
"destination": "https://www.pokemon.com › ...",
"description": "Pawmo 922. Type: Electric Fighting; Abilities: Natural Cure / Volt Absorb. Pawmo Profile. 906. Sprigatito 906. Type: Grass; Abilities: Overgrow.",
"isAmp": false,
"sitelinks": [
{
"title": "Pokemon.com",
"description": "The official source for Pokémon news and information on the ...",
"url": "http://pokemon.com/"
},
{
"title": "Pokédex",
"description": "Bulbasaur - Charizard - Pikachu - Eevee - Venusaur - Charmander",
"url": "https://www.pokemon.com/us/pokedex"
},
{
"title": "Trading Card Game",
"description": "Card Database - How To Play Pokemon TCG - Crown Zenith",
"url": "https://www.pokemon.com/us/pokemon-tcg"
},
{
"title": "We value your privacy.",
"description": "Watch incredible Pokémon animated adventures starring ...",
"url": "https://www.pokemon.com/tv"
}
]
},
{
"position": 2,
"title": "Pokémon GO",
"url": "https://pokemongolive.com/?hl=en",
"destination": "https://pokemongolive.com › ...",
"description": "Join Trainers around the world and play Pokémon GO together in new and exciting ways. Overcome challenges, catch more Pokémon, and forge friendships through ...",
"isAmp": false
},
{
"position": 3,
"title": "The Official Pokémon YouTube channel",
"url": "https://www.youtube.com/channel/UCFctpiB_Hnlk3ejWfHqSm6Q",
"destination": "https://www.youtube.com › channel",
"description": "Watch Pokémon Video Game, Trading Card Game, and Animation content, along with special features, and event highlights right here on the official Pokémon YouT.",
"isAmp": false
},
{
"position": 4,
"title": "Pokémon - Wikipedia",
"url": "https://en.wikipedia.org/wiki/Pok%C3%A9mon",
"destination": "https://en.wikipedia.org › wiki › Pokémon",
"description": "Pokémon is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures. The franchise was created by Satoshi ...",
"isAmp": false
},
{
"position": 5,
"title": "Pokémon (@Pokemon) / Twitter",
"url": "https://twitter.com/Pokemon",
"destination": "https://twitter.com › Pokemon",
"description": "The official Twitter account for The Pokémon Company International. ... Trade Battle Watch Pokémon is just better when you Pokémon Together!",
"isAmp": false
},
{
"position": 6,
"title": "Pokémon Center Official Site",
"url": "https://www.pokemoncenter.com/",
"destination": "https://www.pokemoncenter.com",
"description": "Pokémon Center is the official site for Pokémon shopping, featuring original items such as plush, clothing, figures, Pokémon TCG trading cards, and more.",
"isAmp": false
},
{
"position": 7,
"title": "",
"url": "https://twitter.com/search?q=pokemon&ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Esearch"
}
],
"related_searches": [],
"number_of_results": 1220000000,
"pagination": {
"current_page": null,
"next_page": null,
"previous_page": null,
"pages": []
}
}What are the Benefits of Google Search Results by Using SERP API?
Some of the benefits of using the SERP API are as follows.
Advanced reporting: Businesses can use the data provided by the SERP API to generate comprehensive reports on SEO and marketing performance.
Real-time monitoring: A SERP API is providing real-time monitoring of search engine results. It allows businesses to stay on top of changes in rankings, keyword performance, and user behavior.
Easy integration: Developers can easily integrate the SERP API with other tools and platforms such as web analytics and SEO tools.
Global coverage: A SERP API can provide insights into search engine performance and user behavior across different regions and markets.
Conclusion
As a result, the contribution of a SERP API to businesses is quite high. Businesses can obtain SERP data from multiple search engines, such as the Zenserp API, in just seconds. And at no extra charge.
Stay ahead of the competition with the competitive insights and advantages provided by a SERP API.
FAQs
Q: What is the return format in Zenserp SERP API?
A: Zenserp SERP API returns in JSON format. JSON format is a lightweight and widely used format for exchanging data between different systems. Different systems can easily parse data in JSON format.
Q:How to use e-commerce applications Zenserp SERP API?
A: E-commerce businesses can use a Zenserp SERP API to collect data on product rankings, track competitor pricing, and gain insights into user behavior. They can use this data to optimize product listings and marketing campaigns.
Q: Can businesses use the Zenserp SERP API to track competitor rankings?
A: Yes, businesses can use the Zenserp SERP API to track competitor rankings and gain insight into their SEO strategy. Additionally, they can use this information to optimize their SEO efforts and stay ahead of the competition.
Q: What kind of businesses can benefit from using a Zenserp SERP API?
A: Any business that relies on data-driven decision-making can benefit from using a Zenserp Google SERP API. Especially, marketing agencies, SEO professionals, e-commerce businesses, and more use it.
