The internet is like a vast ocean of information that contains both right and wrong data. If you want to succeed online, you must ensure that you receive the correct outcome. Millions of website and application owners work hard to capture more traffic and provide valuable results to their customers. But, with Google’s intense competition, it has become difficult to make a website stand out or even get it to the top search page. 

However, many people don’t know that with the help of tools like Bing Search Engine API, they can optimize the search results. There is no doubt that Google dominates the search engine market. But Microsoft’s Bing is no less! Bing also controls 29.61% of desktop searches in the US and provides search results for other major engines like Yahoo! and DuckDuckGo.

In this post, we’ll discuss some of the important factors in optimizing your search results using the Bing Search Engine API. We will go through the fundamentals of the API, its functions, and best practices to rank higher on Bing. So, let’s get started!

Understanding the Bing Search Engine API

Bing Search Engine API gives developers a complete collection of tools to effortlessly include practical search features from Bing into their applications. In addition to web search, image search, video search, and Copilot, the API makes a vast data pool available on diverse media platforms. This way, developers can use these features and create better user experiences to provide more meaningful and effective content.

At its core, this API allows developers to send requests to the Bing search engine, specifying search parameters such as keywords, filters, and result types. Bing handles such requests and gives suggested results, which developers can use to develop their applications. This framework allows access to Bing’s vast index of web content and again allows developers to build search tools for their users effectively.

Key Features Of Bing Web Search API

Bing Web Search API

Source – Bing

The Bing Web Search API offers a range of features designed to enhance search experiences for developers and users alike. These include:

  • Advanced search filters: With the Bing Web Search API, you can form more targeted queries by selecting from many filtering options like location, date range, category, and many others.
  • Customizable result layouts: Users have a choice of different display formats that can be used depending on certain criteria, such as list view, card view, carousel view, etc.
  • Support for multiple languages and regions: The API allows users to search the in language and region they prefer. This feature makes it a better option for global companies and institutions.
  • Integration with other Microsoft services: The Bing Web Search API also integrates with other Microsoft services like Azure Cognitive. It adds capabilities like natural language understanding, sentiment analysis, and optical character recognition (OCR) to your applications.
  • Bing SafeSearch: Bing SafeSearch is a feature that prevents explicit or potentially undesirable search results after user queries. It enables developers to implement restrictions for content based on user preferences, age ratings, and organizational policies.

Pros of Using Bing Search Engine API

One of the primary benefits of using the Bing Search Engine API is its comprehensive and specialized coverage of web content, including web pages, images, videos, news, and more. Additionally, Bing Offers:

  • Cost Savings: Unlike Google’s Search Appliance, which costs thousands of dollars annually, Bing Web Search API’s subscription fees are significantly lower.
  • Faster Development Cycles: Due to its simplicity and ease of integration, Bing’s development time is shorter than rival solutions.
  • Greater Control Over Data: Users retain full ownership of their data, unlike competitors who demand control over the data generated through their search technologies.
  • Integration Base: Bing’s integration with other Microsoft services and platforms provides developers with additional tools and resources to enhance their applications further.

Limitations: Is Bing Good for Every Search Need?

Bing has many great features and powers, but you must remember that it also has some limitations. Some users believe that Bing’s index of online information is smaller and that it isn’t as popular in some areas or businesses as rival search engines like Google. Bing may use different ranking algorithms and standards thus, developers may need to adjust their SEO tactics for Bing. While these are some of the drawbacks of Bing, it is still a great tool for reaching audiences and growing website traffic without worrying about unnecessary hurdles.

Difference Between Bing SEO and Google SEO

While Bing and Google share many similarities in their approach to SEO, there are also notable differences that developers and marketers should be aware of. For example, Bing emphasizes factors such as social signals, domain age, and exact match domain names. In contrast, Google may prioritize factors such as backlink quality, user experience, and content relevance. Understanding these differences is crucial for optimizing websites effectively for both search engines and maximizing organic traffic.

Is Optimizing My Website for Bing Worth It?

Optimizing a website for Bing is essential for maximizing visibility and rankings on the Bing search engine. While Google may dominate the search market, Bing still commands a significant share of search traffic and can provide valuable opportunities for businesses and individuals to reach their target audiences. By following Bing’s SEO guidelines and best practices, companies can improve their rankings on Bing, ultimately driving more organic traffic and achieving their marketing objectives.

Best Practices for Improved Search Results on Bing

1. Create High-Quality Content

Focus on producing original, engaging, and authoritative content that meets the needs of your target audience. Use premium tools and deep manual editing to ensure accuracy, readability, and relevance to increase credibility and authority.

2. Optimize Meta Tags & Descriptions

Include keywords naturally and accurately in both the title and meta description tags. Make sure they accurately reflect the content of the webpage.

3. Leverage Schema Markup

Use structured data markup to provide context about your business or organization, products, reviews, events, etc. It helps Bing understand the content better and present rich snippets when displayed in search engine results pages (SERPs).

4. Enhance Technical Aspects of Your Website

Ensure your website is easily navigated using clear headings, menus, and breadcrumbs. Minimize load time by compressing images, minimizing HTTP requests, and reducing server response time. Improve usability by incorporating accessibility standards such as keyboard navigation, alt text for images, and video captions.

What Are Some Other Popular Bing Services?

In addition to its core search engine, Bing offers a variety of other services and features, including:

Bing News

Bing news

Source – Bing News

Bing News offers real-time news coverage through curated and personalized feeds of breaking news articles, multimedia content, and live blogs. You can subscribe to specific channels and receive alerts via email or RSS for specific topics or sources.

Bing Analytics

Bing Analytics

Source – Bing Analytics

This service empowers website owners to track visitor behavior and measure site performance using a suite of webmaster analytics tools. 

Bing Image Creator

Bing Image Creator

Source – Bing Image Creator

This is an excellent image creator AI that allows users to generate new images by combining existing photos and elements into visually appealing composites. 

By leveraging these services in conjunction with the Bing Search Engine API, you can create comprehensive search experiences that meet the diverse needs of their users.

Zenserp’s Bing Search API – Is It Really the Best Bing API in the Market?

Plenty of Bing Search APIs are available in the market; however, one that outshines them all is Zenserp. What sets it apart? Let’s check out: 

Fast Search Result Scraping: The SERP API allows you to scrape Bing search engine result pages in real time.  

Full Coverage: All the SERP types offered by Bing are covered by Zenserp. New features are continuously added so the users don’t miss out on anything. Try in Playground

Complete and Easy-to-use: Plenty of filters and setting parameters are offered by Zenserp’s Bing Search API, allowing you to refine your search. 

Generous Free Plan: Users are allowed to raise 50 API requests per month, for which they are not required to pay even a single penny. There’s no catch. 

Postman: In order to provide you with the best possible developer experience, Zenserp has also developed a Postman collection that includes several examples and covers all of our APIs.

Request Builder: An extensive request builder is also provided, transforming the requests into production-ready code snippets. 

All Languages Supported: You can use Zenserp with all programming languages, including Python, JAVA, C++, etc., since any HTTP client can easily obtain data.

Step-by-Step Guide to Using Bing Search API

Implementing Bing Search API to your website involves many steps. Here, we will be using  Zenrep as an example, as Zenserp provides an easy-to-use API for accessing search results from various search engines, including Bing. Here’s a step-by-step guide on how to use Zenserp’s Bing Search API:

1. Sign Up for Zenserp: If you haven’t already, sign up for a Zenserp account at You’ll need an API key to access their services.

2. Get Your API Key: Once you’ve signed up, you’ll receive an API key. This key is used to authenticate your requests to the Zenserp API.

Get Your API Key

3. Construct Your API Request: Determine the parameters you want to include in your Bing search query. These may include the search query itself, the number of results to retrieve, language, location, etc. Refer to the Zenserp API documentation for details on available parameters.

Bing SERP API parameters

4. Make an API Request: Construct an HTTP GET request to the Zenserp API endpoint for Bing. The base URL for the Bing search API is typically

5. Include Your API Key: Make sure to include your API key as a query parameter in the request URL. For example:

6. Send the Request: Use your preferred method (e.g., cURL, HTTP client libraries) to send the HTTP GET request to the Zenserp API endpoint.

7. Handle the Response: Zenserp will respond with the search results in JSON format. Parse the JSON response to extract the information you need, such as URLs, titles, descriptions, etc.

8. Handle Errors: Ensure your code gracefully handles any errors returned by the Zenserp API, such as rate limiting or invalid requests.

Here’s an example of a cURL request to perform a Bing search using the Zenserp API:

example of a cURL request to perform a Bing search using the Zenserp API

That’s it! You’ve now successfully used the Zenserp Bing Search API to retrieve search results. Make sure to review the Zenserp API documentation for more details and advanced features.

Zenserp also provides a Playground where users can try things out before any practical implementation.

Zenserp also provides a Playground

Simple and Economical Pricing

Choose from a range of options with varying features and usage restrictions to fit the size and scope of your project. 24/7 customer service and real-time scraping capabilities are included in all plans.

Wrapping It Up

Optimizing search results by Bing Search Engine API provides developers with a wide range of tools for enriching the search experience and growing website traffic. By adhering to Bing SEO best practices, using essential functions, and fully grasping Bing SEO details, businesses and individuals can get maximum visibility and relevance on the Bing search engine. By doing so, they can accomplish their marketing goals and reach their intended audiences perfectly.

Looking for a simple, economical, yet efficient Bing Search API? Then Zenserp is the perfect go-to API for you. 


Q1. How Do I Rank Higher on Bing?

To rank higher on Bing, you must focus on creating high-quality content, optimizing meta tags and descriptions, leveraging schema markup, and ensuring website accessibility and performance. Ensure you stay up-to-date with the latest content and SEO standards to deliver what your audience truly wants.

Q2. What are the pricing and usage limits of the Bing Web Search API?

Bing Web Search API offers competitive pricing and usage limits, making it an attractive search engine option. The free plan allows users to do 1,000 free transactions per month and lets them integrate search functionality into their applications cost-effectively.

Q3. Can I filter Bing search results based on specific criteria?

Yes, you can filter your search to get the desired results. Bing Search Engine API provides advanced search filters that allow users to search based on their specific criteria. You can filter your search based on specific things such as date, location, language, etc.

Q4. How can I use Bing Search Engine API for Free?

Bing Search Engine API is not completely free, but it offers a free tier with limited usage access(1,000 free monthly transactions). It allows users to explore and test its capabilities before committing to a paid plan.

Bing Search API: Fast Search Result Scraping