SERP (Search Engine Results Page) data is important for many businesses today. With SERP data, businesses can closely monitor their positions on their websites and work to increase their rankings. Businesses can obtain location-aware search results with SERP data and develop a location-specific strategy. The fastest way to get SERP data from search engines is to scrape it with a SERP API. The two most popular APIs that can scrape SERP data lately are Search Google API for Google and Bing Search API for Microsoft Bing.
Search Google API and Bing Search API provide SERP data according to the results of search algorithms in their own search engines. So what SERP data should businesses use? To better answer this question, we will look at some key differences between these two APIs in this article. Then we will touch on the basic features that a SERP API should have.
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Comparison Between Bing Web Search API and Search Google API
Basically, these two APIs provide data for different search engines. If Search Google API is an API developed specifically for Google, Bing Web Search API provides results from the Bing search engine.
Search engine diversity means results from different search algorithms. Google and Bing use different algorithms to rank search results. Google uses the PageRank algorithm, while Bing uses the Query Response Matching (QRM) algorithm. For this reason, the search results of these APIs may vary.
In addition, Bing provides more language support than Google. Thanks to this feature, the language of SERP data provided by Bing Web Search API is wider than Search Google API.
What Should Be Considered When Choosing a SERP API?
Google or Bing Search API is one of the most popular SERP APIs today. There are many web scraping APIs in the market recently that serve SERP API.
When choosing a SERP API, it is very important that SERP API has the infrastructure to scrape hard-to-scrape websites. Especially for projects that need up-to-date data, such as artificial intelligence projects, web scraping processes should not pause. A SERP API to be chosen should be developed in a way that does not cause a pause in the web scraping processes.
In addition, a SERP API must also provide SERP data for more than one search engine. It should present data from multiple popular search engines such as Google, Yandex, and Bing with a single API, not just Google or Bing. In this way, businesses can analyze multiple SERP data and apply SEO strategies specific to the search engine.
Zenserp API: SERP Data Provider from Popular Browsers
Zenserp API is a web scraping API that provides SERP data for search engines that users use the most. It provides Google Search, Google Images, Google News, Bing Search, Yandex Search, DucDuckGo Search, and more.
Zenserp API offers data from multiple search engines with a single subscription plan. It eliminates the pause in web scraping processes thanks to the large proxy pool it provides. Provides location-based web scraping experience.
Zenserp API offers developers a high uptime. 99.9%. In this way, developers access the most up-to-date SERP data with high availability. Another advantage that Zenserp provides to developers is the API playground. At the playground, developers can test all endpoints of the Zenserp API quickly and securely using custom parameters, free of charge.
Finally, thanks to its flexible structure, it easily integrates into any programming language. The unique documentation it provides also includes code examples from popular programming languages such as Python, PHP, and Node.js.
What Is the Pricing Policy of the Zenserp SERP API?
Zenserp SERP API has the most flexible and innovative pricing policy on the market. It provides eight subscription plans in total.
The first of these plans is the free plan. Zenserp API offers its users a free plan for up to 50 requests per month.
The first paid plan is the Small plan. This plan is only $29.99 for 5000 requests per month.
Zenserp API provides high-volume plans. The highest capacity plan Zenserp provides is the Enterprise plan. It is limited to 1,000,000 search requests per month. The monthly charge for this higher limit is $1599.
Zenserp API offers developers the option to create a custom plan, thanks to an innovative pricing policy. Fees and limits can be adjusted in accordance with the needs of the developers.
Conclusion
Overall, it may be said that businesses can use the Search Google API or Bing Web Search API, which is suitable for their target audience. The search engines used by these APIs differ from each other due to their various features and may produce different results. However, the processes can obtain the SERP data of these two search engines with a single API. In this way, they can make strategic decisions based on both SERP data.
FAQs
Q: How to Do the Bing Search APIs Work?
A: Microsoft Bing search APIs provide online search results to its users. So they provide SERP data and enhanced search details. They were developed specifically for the Bing search engine. Usually, search parameters are added to the query of this API and it presents the details of the SERP data displayed in the interface in JSON format.
Q: What Does SERP Data From the Bing Search API Provide to the Business?
A: Its progressive improvement of algorithms used in search results and its efforts to provide the most relevant content to its visitors more accurately reflect the technology investments Bing continues to make to improve search. Result and answer ranking search results can be arranged to fit any project’s needs. For this reason, obtaining and analyzing Bing SERP data helps businesses, especially in SEO. In addition, they can analyze the needs of visitors in this way.
Q: Is Zenserp API Only Search Google API?
A: No, it’s not just a Search Google API. Zenserp API provides SERP data for today’s most popular search engines. Bing, Yandex, and DuckDuckGo are a few of them.
Q: What Does the Zenserp API Do So That Web Scraping Processes Do Not Pause?
A: The Zenserp API has a proxy pool so that web scraping processes are not interrupted. Additionally, it provides automatic IP rotation. In this way, it easily obtains SERP data from search engines that are difficult to scrape.
